Graham Robertson
I am a Digital Strategist from Sydney, Australia. I have moved to San Francisco to get amongst it with the best of them. When I ended my last blog, I felt like I still needed a place to talk about things that mattered to me. Viva Macro is mainly about digital strategy, but I see strategy in all areas of life, so expect things to be unexpected.

SXSW: Nike FuelBand pop-up store

Sometimes at SXSW, you end up joining a queue without even knowing where it’s going. The assumption is, if this many people are willing to wait, it has to be good? To be honest, this doesn’t always work out for the best, but today at the Nike Fuel Band store we weren’t let down.

Read the full post on The White Agency blog.

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